NJ Marketing

Content Marketing

A DIGITAL MARKETING AGENCY

SEOTHAT PUTS YOUR GOALS FIRST

The content we create isn’t just there to look pretty — it helps to drive bottom line impact. Based on the primary marketing goals of our clients, we conclude the best combination of techniques and associated content for each step of the buyer journey. The entire content strategy is customized for your company’s specific objectives and goals.

We take the time to evaluate the effectiveness of different forms of content that are best suited for your company. It’s crucial that the content not only fits into your overall brand, but is also executed during the right stage to generate the best results for you.

We have never been a Toronto digital marketing company that believed in a “one-size-fits-all” marketing strategy. Your brand voice is your own and our content plan is tailor-made for your business. Our creative content strategies will take your company to the lofty goals you should set.

SEO

SEO CONTENT WORKS TO...

FEED GOOGLE

We provide Google high-quality, optimized content and in return your website will receive a page one ranking with increased traffic and targeted leads.

ENGAGE VISITORS

On the web, we have a critical 4-6 second window in order to capture our customers’ attention. That’s why engaging and SEO-friendly content is imperative for a successful website.

CONVERT PROSPECTS

When your brand communicates trust, it will lead to a converted prospect. If visitors don’t trust you, they are going to visit your competitor’s website instead.

WHY BLOGS ARE CRUCIAL TO DIGITAL MARKETING

DRIVE TRAFFIC

Our blogs are written after thorough research. We look at long tail keywords that will attract the ideal visitor from search engines. By compiling a collection of blogs, we increase the volume of your website, increase its authority and create informative and relevant content for visitors.

ENGAGE AND CONVERT

When your company demonstrates its expertise, visitors to your website will raise the level of trust they place in your company. The more you educate potential customers, the more likely they are to return.

SHOWCASE AUTHORITY

As you continue to blog, your brand will start to show up more often in Google searches, your site will get more traffic and your brand awareness will skyrocket. Visitors will see you as an industry expert and will associate your company with that reputation.
WHITE PAPER

MARKETING AS A SALES TOOL

GENERATE LEADS

White papers are a powerful lead generation tool because they are known for instilling trust through info-rich content. Knowing the value that white papers bring, prospects will easily hand over their email addresses in exchange for reading them.

ROI POTENTIAL

In comparison to other forms of content marketing, the cost of a white paper is relatively low. Its general lifespan is 1-2 years before the need to refresh its contents arises. As a key driver of leads, the ROI of a single white paper means it will pay for itself several times over.

EDUCATION AND SALES

Using a white paper as a soft selling tool provides you the opportunity to sell your company’s features and benefits. This is done through the creation of a powerful and educational narrative that has an effective and eye-catching visual design.

CAPTURING INTEREST WITH I

EXPLAIN

Infographics are extremely helpful tools for breaking down complex messages and add a very visual element to content.

SHARE

The more you can share infographics the better! Social media in particular absolutely loves consuming infographics.

ENGAGE

They are an easy way of engaging prospects with eBooks, presentations and white papers.

REPORT

If you are creating white papers or sales brochures, well-designed infographics can add a whole new level of professionalism and authority.

 
MAXIMIZE

MAXIMIZE THE EFFECTIVENESS OF YOUR PRESENTATIONS

EYE-CATCHING DESIGN

With a design that catches the audience’s attention, you can nail your first impression as well as increase your credibility. The more you engage your audience, the more likely they are to opt for your service or product.

COMPELLING CONTENT

When you communicate effectively, you can ensure that your audience understands your message and is then compelled to act on it. This will certainly maximize your conversion rate optimization.

INCREASE SALES

The easiest way to convince your audience that they should buy from you is to keep them highly entertained and engaged in your presentation using high quality content.

RAISE CAPITAL

If you’re looking for investors, your pitch presentation could be worth millions. A ‘yes’ or ‘no’ from an investor could simply depend on the quality of your content and visuals.