SEOTHAT PUTS YOUR GOALS FIRST
The content we create isn’t just there to look pretty — it helps to drive bottom line impact. Based on the primary marketing goals of our clients, we conclude the best combination of techniques and associated content for each step of the buyer journey. The entire content strategy is customized for your company’s specific objectives and goals.
We take the time to evaluate the effectiveness of different forms of content that are best suited for your company. It’s crucial that the content not only fits into your overall brand, but is also executed during the right stage to generate the best results for you.
We have never been a Toronto digital marketing company that believed in a “one-size-fits-all” marketing strategy. Your brand voice is your own and our content plan is tailor-made for your business. Our creative content strategies will take your company to the lofty goals you should set.
SEO CONTENT WORKS TO...
We provide Google high-quality, optimized content and in return your website will receive a page one ranking with increased traffic and targeted leads.
On the web, we have a critical 4-6 second window in order to capture our customers’ attention. That’s why engaging and SEO-friendly content is imperative for a successful website.
When your brand communicates trust, it will lead to a converted prospect. If visitors don’t trust you, they are going to visit your competitor’s website instead.
WHY BLOGS ARE CRUCIAL TO DIGITAL MARKETING
ENGAGE AND CONVERT
MARKETING AS A SALES TOOL
White papers are a powerful lead generation tool because they are known for instilling trust through info-rich content. Knowing the value that white papers bring, prospects will easily hand over their email addresses in exchange for reading them.
In comparison to other forms of content marketing, the cost of a white paper is relatively low. Its general lifespan is 1-2 years before the need to refresh its contents arises. As a key driver of leads, the ROI of a single white paper means it will pay for itself several times over.
EDUCATION AND SALES
Using a white paper as a soft selling tool provides you the opportunity to sell your company’s features and benefits. This is done through the creation of a powerful and educational narrative that has an effective and eye-catching visual design.
CAPTURING INTEREST WITH I
If you are creating white papers or sales brochures, well-designed infographics can add a whole new level of professionalism and authority.